Found an interesting article about twitter bios at http://www.bnet.com/blog/small-biz-advice/8-words-that-should-never-appear-in-your-twitter-bio/1752?promo=713&tag=nl.e713
The general message was to right in plain language without hyperbole, exaggeration, or fluff.
A related article about website was at http://www.bnet.com/blog/small-biz-advice/10-words-that-should-never-appear-on-your-website/966?tag=content;drawer-container which again highlighted the importance of plain language without the fluff.
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